Calming Scents March 28, 2025Natasha Kocharov Our sense of smell is directly linked to our emotions, making fragrance a powerful tool for easing tension. Calming scents can help promote well-being and create a peaceful atmosphere. A...
What is Functional Fragrance?: Exploring the Neuroscience of Smell and Cognition March 26, 2025Natasha Kocharov In recent years, functional fragrance has emerged as a powerful tool to influence cognitive function, mood, and overall brain health. Unlike traditional perfumery, functional fragrances are developed with a purpose....
Brain Waves 101: How to Enhance Focus and Clarity March 24, 2025Natasha Kocharov Unlocking the power of the mind has long been a pursuit of those seeking to enhance their cognitive abilities. By understanding the intricate workings of our brains, we can tap...
Energizing Scents March 13, 2025Natasha Kocharov Our sense of smell is intricately linked to brain function, influencing emotions and energy levels. Incorporating specific fragrances into your daily routine can serve as effective scents that wake you...
Scent and Mood March 06, 2025Natasha Kocharov Our sense of smell is directly linked to our emotions and memories. A familiar scent can transport us back in time, evoke strong feelings, or subtly influence our mental state....
What is IFRA? March 01, 2025Natasha Kocharov When choosing a fragrance, safety might not be the first thing on your mind—but it should be. At Airzai, we ensure that every scent we create is not only high-quality...
What Causes Olfactory Fatigue? February 16, 2025Natasha Kocharov Have you ever noticed that a once-powerful scent seems to fade the longer you’re exposed to it? That’s olfactory fatigue, also known as nose blindness. It happens because your brain...
Phthalate-Free Products: A Safer Choice for Beauty and Wellness February 08, 2025Natasha Kocharov In recent years, there has been growing awareness about the impact of chemicals in personal care products, leading to a shift towards cleaner, safer formulations. Among the most concerning ingredients...
How to Boost Delta Waves for Restful Sleep January 30, 2025Natasha Kocharov Delta waves, the slowest and most powerful brainwaves (0.5-4 Hz), are crucial for deep, restorative sleep that repairs your body and processes emotions. This vital sleep phase should make up...
What Are Brain Wave Types and Their Functions? January 22, 2025Natasha Kocharov The human brain is an extraordinary and dynamic organ, constantly pulsing with electrical activity that shapes our thoughts, behaviors, and emotions. This electrical activity is organized into rhythmic patterns known...
The Science of Scent: How can a scent make you feel good? March 02, 2024Daria CXO at Airzai Have you ever caught a whiff of a familiar scent and instantly felt uplifted or transported to another time and place? The ability of scent to influence our mood and...
How Scent Marketing can impact your employees, customers and Revenues November 05, 2023Daria CXO at Airzai The rising trend of scent marketing is carving a significant niche in the business arena, offering a myriad of benefits. So, how can scent marketing amplify your business operations?